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Joyride: Jerwood Open Forest Commission 2017:Event, Cannock Chase Forest, Rugely,West Midlands, 30th September 2017

posted on 2021-03-27, 15:37 authored by Keith HarrisonKeith Harrison
Joyride was commissioned through the Jerwood Open Forest in 2017, an initiative established by the Forestry Commission and Jerwood Charitable Foundation. It was a community-focused live event, which brought together personal and social narratives around the automotive industry, in the West Midlands, informed by the artist’s upbringing in the post-industrialised Black Country.

This item contains 20 images of the Joyride event, a poster, event schedule and programme documents.

This item documents Joyride a public event staged in Cannock Chase Forest in the West Midlands, near the former Longridge Car Plant. The event took the form of a clay replica Rover 75 car elevated and then released from a 20 m wooden ramp at dusk, accompanied by a specially commissioned soundtrack by Carl Slater, with members of the public illuminating the ramp with their headlights. Joyride addressed the de skilling of labour and how the deconstruction of processes might offer social and material change. An essay by Dr Kim Charnley, titled Joyride as Elegy was also commissioned for the project.

Photography: Dom Moore. Images used with permission courtesy of the photographer and artist.

Flyers included courtesy of Jerwood Open Forest.

The work is under copyright and may not be used without permission. Use of this repository acknowledges cooperation with its policies and relevant copyright law.


Jerwood Charitable Foundation

Forestry Commission England

Arts Council England