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Fiction Machines: Further video works - Implex (full film)
Fiction Machines is a multi-component output comprising a body of video art works, a journal article, a curated symposium and a journal special issue. The research considers how media art works can be developed that expose, rewrite and critique the mechanisms of contemporary control technologies from informational and affective perspectives.
This item contains documentation of a further video work that was developed as a result of the initial research. The video Implex (2019) builds upon the techniques used in Oporavak, appropriating text and image material and inventing hybrid fiction machines. Implex for example appropriates the language and visual imagery of behavioural marketing to reformat it into a new type of machine.
Implex (2019) addresses current conditions by appropriating the language of behavioural marketing to propose a machine that enables a new form of responsive 'solution'. It appears to be a form of sentient real time software that uses neural monitoring, data analysis, video effects and affective tactics to respond to user's 'needs' providing 'tailored playbooks', building on cognitive biases such as 'loss aversion’ and ‘the heard instinct’, an anthropological and ethnographic configurable process that fosters people who are 'excited about their death'.
Throughout the work it uses the motif of an arcade machine nudge arm that sweeps up CGI people as it configures them. The work considers the multiple networked technological systems that humans have created to control and manage the world and to enable a vast web of fictions, it takes human control desires, softwares and machines to extremes utilising over-identification as a primary strategy.